Carer Electric Forklift Solutions (USA, Canada, Mexico) is proud to announce the addition of Morrison Industrial Equipment Co. to their North American Dealer Network. With eleven locations throughout Michigan and two in Indiana, Morrison prides themselves on investing locally and serving their customers.
Founded in 1953, Morrison Industrial Equipment has thrived under the leadership of three generations of the Morrison family. The company is currently led by Roger Troost, who continues to uphold and reinforce the company’s original commitment to family values and building lasting customer relationships.
Over the years, Morrison has continued to enjoy growth and success in the materials handling industry and has become one of the largest lift truck dealerships in the United States. They attribute this success to strong customer service, strengthened by their dedication to investing in small communities as well as living where they work.
Morrison Industrial’s dedication to the communities they live and work in, as well as to modernity, led them to seek out an environmentally friendly forklift solution, which brought them to Carer Electric Solutions. Roger Troost, President and CEO of Morrison Industries, is excited about the potential Carer offers. When asked about becoming the latest Carer Dealer, Troost had this to say:
“Morrison Industrial has always looked for products to bring new ideas to our customers first. We see Carer as a new frontier in high capacity materials handling. This line is a powerful addition which enables us to expand by bringing exciting opportunities to our current and future customers, as well as to our company. Carer Electric Forklifts offers customers a green alternative to traditional internal combustion engine forklifts. The market shift towards electric is happening because of cost savings; the elimination of harmful emissions will ensure that our customers receive the best return on their investment.”
Eric Halfnights, the Director of Dealer Development at Carer Electric Forklift Solutions, shares Troost’s enthusiasm about the future and looks forward to a successful partnership with Morrison. “At Carer, we pride ourselves on selecting quality dealers who provide unsurpassed customer support, enhance our dealer network, and are committed to sustainability. Morrison Industrial is one of those dealers who fit the mold. With a long history of unmatched customer service and innovative customer solutions, Morrison will provide strong support throughout their region.”
The Carer Advantage enables customers to reduce their carbon footprint, as well as overall operating costs, without compromising productivity. By providing customers with the latest in innovation and forklift design, Carer is moving customers towards environmentally sustainable electric solutions and looks forward to a strong partnership with the team at Morrison Industrial.